What is Influencer(Creativity) Marketing in 2023?
Basically, an influencer is someone who has what it takes to convince others. The world of marketing has picked up on this and now brands are paying these influential people to promote their products or services to their followers. It's all part of the social media marketing game!
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| Creative Marketing |
Back in the day, celebrity endorsements were all the rage in marketing. But in our tech-filled world, social media influencers can give brands even more value by speaking directly to their niche audiences. These smaller profiles often have dedicated followers who love interacting with them online.
So, you know those people on social media who have a lot of power and influence? They're called social media influencers. And when a company hires one of these influencers to promote their products, that's known as influencer marketing.
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| Influencer Marketing |
Hey there! Have you noticed how businesses are making more profits than ever before with influencer marketing? The best part is, they're not spending a lot of money on advertising campaigns, companies are partnering with influencers who promote their products on social media platforms like Facebook, Twitter, Instagram, and YouTube. Cool, right?
